Future-proofing organizations from Macroeconomic impact with top-down messaging for bottom-up understanding where Market culture is preserved for 1:1 authentic consumer loyal connection. When Institutions provided macroeconomic forecasts of growth, critics have highlighted the forecasts as being top-down, missing the bottom-up need for the consumers to have the right experience, and creating out-of-touch realities of the individual markets consumers. MYN Group brings the Elephant in the Room and ER solution where scaling at a bespoke level does not have to be painful with frames works that “Gets Things Done”