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Articulating the Business Value in Cultural Nuance

Updated: May 15


It is essential for local level markets to articulate their value and be “herd.” In order to articulate their value effectively, businesses must be able to navigate the chaotic funnel where the right areas have nuance applied that contribute to Global strategic in future proofing business.


The application in automation, technology, integration and AI should not be lead by interest, but by purpose. Purpose can only be created with human connection and emotion in how we unite to be social responsible in preserving cultural nuance.


Large organizations looking at new ways of "doing better" may be prone to make the mistake of ignoring topics that will make or break their progress. These “elephant in the room” prevents true nano connection where irrelevant or disconnected information is fed. On the other hand, articulating the business value and validating the bottom-up can allow granularity in nano data to open up that clusters in commonalities at Enterprise Global understanding.


Through the nitty-gritting of nano data, we can extract the areas that are untapped that can only be identified through granular nuance. Let's take that granularity, cluster for each level of the organization where we source the truth needed to future proof and be applied to the following areas below:



According to a report on 366 public companies, those in the top quartile for validating culture and nuances are 35% more likely to have financial return above their industry mean. Validating and valuing the bottom-up also creates a pipeline of trust where the buying from markets into global enterprise tools increase by 27% on average. Most importantly, this allows businesses to pinpoint the exact needs of their partners and vendors and eliminate materials that are no longer relevant to business value, creating efficiency in simply getting things done.


Below we provide a diagram that shows the level of articulation with highlighting the nuance's business value that contributes


Want to be herd? Articulate the business value of your local level nuance with the following areas:

  1. Comparatives of consumer's relationship and purpose with platforms

  2. How consumer nuance and brand equity deliver business value through pinpointing the commonalities within differences... yes, differences

  3. Understanding the value in consumers’ needs and demands through laying of brands consumer segments over country consumer insights

  4. The value of a new opportunity by highlighting the multitouch points it can accelerate in automation and scaling

  5. Which area in the macro impact this nuance will future

Remember, macroeconomics impacts differently at local levels due to the behaviors in how consumers engage with your brand culturally. Discovering the value to local culture allows you to articulate, validate and understand culture through a common language where we can get things done.


Our Chief Officer, Michelle Ng, talks more about future-proofing in this webinar.




With more than 13 years of experience, MYN Group can help global organizations harness the power of having a local level of understanding while adapting and implementing global strategies in a cultural respectful and impactful way. We serve as the pipeline to help businesses get things done and achieve successful articulation of business value while preserving cultural nuance.


MYN Group bridges the disconnect between global top down strategies and bottom up market-level connection. Our #MYNHerd translates macroeconomic factors into microeconomic decisions while preserving cultural nuance. We interpret nano level data where commonalities scale successful impact at the global level. We're the "grease" that gets corporate gears moving, getting things done, replacing friction with focus.


Want to know more on solutions? Email myn.group@myngroup.com and discover how we can partner.

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