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Key Signals Indicating When ROI is Falling Short

Global organizations constantly strive to future-proof their investments. However, despite sincere attempts, most businesses struggle to utilize the full potential of their key performance indicators and metrics. The challenges often arise from the gap between macro forecasts from institutions and their applicability on the local level. This gap is further exacerbated by the investment practices of global companies, which frequently overlook nuanced considerations, leading to inefficiencies.



The real elephant in the room is accurately recognizing the signs that indicate a disparity between centralized global investments and the local market. Overlooking subtle areas where market insights are crucial impedes its ability to adapt to specific needs and demands.


Finding Potential Pitfalls

Pinpointing investment disparities within an organization poses a significant challenge. Businesses must identify signals indicating potential pitfalls so they can respond effectively. Recognizing these signs early enables businesses to mitigate risks such as budget overruns, time delays, and decreased value delivery.


We have identified three main indications that companies should look into:


  1. Metric Contributions are not comparable: A crucial component of data systemization is missing. Organizations may not be considering broader patterns when sorting data, or the usability of those numbers was not given focus. The metrics may also be too large to measure, leading to inaccuracies in identifying market strengths and weaknesses. Analyzing metric components helps businesses focus on areas requiring evaluation before moving further.

  2. Differences in the purpose of utilization: The purpose of the metrics was not integrated into the right areas. Over-centralization risks oversight of local nuances, particularly in emerging markets. When areas of impact level are unidentified, it signals a team misalignment. Teams across the company may not fully grasp how their contributions and actions influence each other's results and benefits.

  3. Low day utilization for strong integration: Disconnect in business unit value exchange persists if data utilization remains low despite automation. This indicates a misunderstanding of the investment's purpose and value. Sometimes, incorrect areas are replaced with new investments. This can cause major disruptions which in turn generate their own set of discrepancies.


Actions We Can Take to Identify Contribution Accuracy

Achieving success lies in the seamless alignment of global and market domains, encompassing their contributions, ownership, and accuracy. These steps can help pinpoint contribution accuracy:


1. Measure the change contributing to metric success. Identify the changes

that caused specific success points.


2. Rely on an accuracy rank system. This involves multiple layers of

interpretation across business units to align and foster contribution within

and between businesses.


3. Identify the purpose and utilization of metrics. Find shared metrics, cluster

them by usage patterns, and understand their purpose.

4. Indicate effort levels to determine the valuable scale and bespoke. Identify

valuable commonalities for scaling globally and highlight areas that require

market-level focus.


5. Categorize usability through purpose. Assess how purpose translates to

business action. Actions without clear purpose may signal irrelevance or lack of

business value.

The Benefit of Recognizing The Signals

Aligning macro forecasts with local relevance poses a challenge to future-proofing investments, which is crucial for organizational success. To bridge the gap effectively, organizations must learn to recognize signals of potential shortcomings. This helps safeguard investments while boosting potential return on investment.

Check MYNGroup.com/Insights to learn more about future-proofing your business.


Know more about leveraging hidden business value while aligning organizational purpose, and preserving culture through our Not So Nano Elephant in the Room Workshop. Click here to book a session with us or visit myngroup.com for more details .


Business Intelligence with Cultural Nuance

MYN Group bridges the disconnect between global top-down strategies and bottom-up market-level connection, preserving culture by applying cultural nuance in business intelligence for large organizations to future proof from macroeconomic impact.

We interpret nano-level data to determine the business value and contribution of the nuance, achieving greater return on investment and replacing friction with focus between Enterprise and Local. It’s time to get things done.


Email myn.group@myngroup.com and discover how we can partner.



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