MYN Group establishes sustainably agile, efficient ecosystems to build powerful consumer experiences that strengthen brand trust. Through this, first-party data, profile attributes, consumer feedback, and consumer insights are up to date through programmatic processes, automatically extending consumer lifetime value to discover the right customer exchange.
Building bridges to heal, optimize and provide relevant high ROI communication to internal and external stakeholders results in seamless consumer experiences and journeys. Each touchpoint is an opportunity to listen, creating a big footprint for big impact.
Constructing easy-to-integrate processes, time and cost-efficient programs, technology, and strategic plans to connect multi departments and stakeholders to execute painlessly and healing multiple journeys.
DID YOU KNOW?
6 in 10 younger consumers closely consider a company’s ethical values and authenticity before buying their products.
71% of Gen Zers are even willing to boycott or refuse a company that is behaving unethically.
TRANSPARENCY IS VALUED
THEY WANT A RELATIONSHIP
83% of consumers are willing to trade in personal data for a personalized experience.
Searches for online privacy
grew by more than 50% globally in 2020 compared to the previous year.
CONSUMER TALKS IMPACT
71% of consumers believe that refusing to buy from brands or criticizing them on social media can make a difference in how companies act.
90% ARE WILLING FOR BENEFITS
90% of consumers are willing to share behavioral data if it benefits them and provides them with an easier shopping experience.
85% MORE THAN COMPETITOR
Marketers who use customer data in marketing outperform peers by 85% in sales growth and more than 25% in gross margin.
85% of consumers say their relationship with companies changed following a data breach, and 65% said they stopped doing business with that company altogether.